8 Graphic Design Mistakes to Avoid

Apr 13

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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How Promo Products Can Make a Lasting Impression

Jan 23

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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The Power of Perceived Value

Jan 16

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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Your Product Decorating Questions Answered

Nov 17, 2023

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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How to Choose Uniforms the Whole Team Will Love

Oct 04, 2023

If you’ve been in the workforce for a couple of years, you’ve probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms ar...

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The Best Apps For Organization

Aug 06, 2023

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

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Product Safety: What You Need to Know

Jun 30, 2023

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...

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6 Books That Every Business Owner Should Read

Jun 08, 2023

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it...

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Why You Should Be Having More Fun at Work

Jan 29, 2023

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

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6 Benefits of Customer Loyalty Programs

Dec 24, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...

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Corporate Social Responsibility and the Beauty of Giving Back

Feb 14, 2022

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doe...

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How to be an Empathetic Leader and Still Get the Job Done

Jan 23, 2022

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

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Lanyards: Everything You Need to Know

Jan 16, 2022

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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What’s Up With Unboxing Videos? The Trend You Must Try

Dec 17, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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6 Helpful Tips to Address Unhappy Customers

Nov 11, 2021

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...

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7 Ways to Instantly Make Your Website More User-Friendly

Oct 21, 2021

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips w...

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Sustainability & Environmental Responsibility: Why it Matters

Aug 24, 2021

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a...

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The History of Promotional Products

Jul 11, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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Using Customer Profiles to Find the Perfect Promo Products

Jun 19, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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6 Tips on Professionally Reaching New Heights in 2020

Jun 05, 2021

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wh...

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How to Work Smarter, Not Harder

May 07, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

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The Power of Promo: Why People Love Freebies

Mar 03, 2021

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get somethin...

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Giving Back: The Importance of Corporate Social Responsibility

Oct 17, 2020

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a b...

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Advice for Getting the Most Out of a Business Trip

Sep 11, 2020

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

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Generation Z vs. Millennials: What’s the Difference?

Aug 06, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually...

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How One Hour Can Determine Your Success

Jun 16, 2020

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

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Why You Should Buy USA-Made

Jun 02, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

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5 Tips for Boosting Social Media Engagement

May 12, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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How Promo Products Can Tell Your Brand's Story

Apr 13, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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6 Things You're Missing Out on by Not Using Promotional Products

Feb 22, 2020

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

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5 Ways to Boost Employee Morale

Feb 15, 2020

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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Graphic Design Terms Everyone Should Know

Jan 24, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...

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The Secrets to Attracting Ideal Customers

Dec 26, 2019

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attract...

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16 Ways Color Affects Your Branding and Marketing

Dec 19, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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Your Brand Is Your Business - Market It!

Dec 04, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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How to Put Together an Onboarding Kit

Nov 27, 2019

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

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Your Graphic & Web Design Cheat Sheet

Nov 13, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...

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Customer Experience + Branding: The Relationship Goals of Marketing

Oct 22, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

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Your Guide to Promotional Shirts

Oct 08, 2019

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

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How to Juggle Work and Life Balance Like a Boss

Aug 25, 2019

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, ...

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6 Things You're Missing out on by Not Using Promotional Products

Jul 07, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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9 Useful Apps for Sales & Marketing Professionals

Feb 27, 2019

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how...

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Branding 101: Let’s Talk Logos

Jan 08, 2019

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

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Branding 101: What Makes a Brand Powerful

Nov 26, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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Why You Need Promotional Products

Sep 01, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

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5 Fail-Proof Ideas for Your Business Instagram

Jul 20, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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3 Things Every Busy Professional Needs

Jul 13, 2018

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

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How to Protect Your Business From Hackers

May 24, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

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Graphic Design Terms Everyone Should Know

May 17, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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4 Ways to Improve Communication

May 09, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the...

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How to Manage the Workload of a Leader

May 02, 2018

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym e...

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5 Invaluable Marketing Books to Help Grow Your Brand

Apr 18, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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